Created in 1993, the Musky Innovations Bull Dawg is the original soft body jerk bait. One of the most versatile fishing lures on the market, the Musky Innovations Bull Dawg can be cranked, jerked, twitched, or trolled. A favorite technique is to rip the fishing lure with a rod sweep, then pause and repeat. The strike often comes on the pause. Do this technique fast in warm water and slow in cold water. Set the hook hard when you feel anything different.

The power of the Musky Innovations Bull Dawg is the way it displaces water and the way it feels to the fish. The fish usually cannot get conditioned to Musky Innovations Bull Dawgs. As my pro staff puts it, "there is no wrong way to fish a Musky Innovations Bull Dawg, just throw it out, work it in, and hold on!"