CREATE-A-LURE is a unique DIY kit designed to allow you to create personal fishing lures. It contains all the necessary materials and step-by-step instructions on how to paint your new lures. It is intended to encourage children of all ages to use their imagination and see the results of their work with their own eyes.

Fish may be attracted to certain types of baits and lures at certain times of the year. But they are always attracted to something new and different. This is what CREATE-A-LURE is all about!