Northern Lights Toys is a family-owned company specializing in durable, creative and nature-inspired educational toys. Founded by a veteran, the brand’s mission is to encourage children to explore, create and learn through hands-on, screen-free activities that fuel curiosity and imagination.

Their flagship kit, Create-A-Lure, allows kids and families to design, paint and fish with their own custom lures. Each product turns a traditional outdoor hobby into a creative experience that builds skills, imagination and a connection to nature. Northern Lights Toys focuses on high-quality materials, long-lasting design and playful activities that promote independence, confidence and outdoor exploration.

The brand appeals to families, outdoor enthusiasts, educators and young makers by offering meaningful alternatives to screen time and encouraging an active, creative lifestyle.