The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker" action, Fusion 19 treble hooks and wide range of "match-the-hatch" colors, Berkley Flicker Shad will catch you more fish.

Pro designed
Size, profile, and dive depth imitate real shad
Weight transfer for bullet-like casts
Individually tank tested
Equipped with sharp Fusion19 hooks